By The Drum Team | Editorial

November 2, 2014 | 1 min read

This lovely ad for Halfords feels really thoughtfully judged. First, it's true that despite the appeal of various games consoles and teccy gizmos that even the youngest children clamour for these days, there's still something fundamentally special about a bike - combining the novelty of freedom and independence with the physical connection of the outdoors

Creative Agency: Mother

Film Production: Somesuch & Co

Director: Aoife McArdle

Photography: André Chemetoff

Editor: Dan Sherwen @ Final Cut

Post Production: Finish

Sound Design: Sam Robson @ 750MPH

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Halfords Christmas Mother London

Content created with:

Mother London

Mother is a creative agency with offices in London, New York and Buenos Aires. Mother is the UK’s largest independent advertising agency. The agency's philosophy is "To make great work, have fun and make a living. Always in that order." 

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