S1 : E3 Agency leaders debate: Are bad client relationships salvageable?
Agency Leaders Debate and customer service | Feb 8, 2023
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E4. Agency leaders debate: Should marketers lead brands to sustainable choices, or follow them?
Many marketers have seen a shift in their relationships with clients in recent years, taking on more strategic partnerships. But how much, if at all, should marketers push ethical agendas client-side, and to what extend should they simply follow their clients' lead? Agency leaders tell us who they think should steer the shift to sustainable choices.
E2. Agency leaders debate: Does marketing call for narrower expertise than ever before?
Generalism vs specialism is one of the industry's oldest idle debates. We're seeing many agencies narrow their offering and skillsets to really dominate a corner of the market; at the same time, some big agencies have a range of specialisms few would have dreamed of 20 years ago. So, we ask agency leaders: is specialism more important than ever? Or, conversely, do generalists have the keys to success?
