Modern Marketing Awards Case Studies The Drum PR Awards

Every winner from The Drum Awards for PR 2022


By Dani Gibson | Senior Writer

December 15, 2022 | 10 min read

The Drum Awards for PR celebrate the very best public relations, rewarding the professionals that guide the communications of companies, governments and organizations.

Pr winners 2022

Winners of The Drum Awards for PR 2022

A global competition that regularly attracts entrants from across Asia, the Americas and Europe, this year saw entries from countries including Brazil, Sweden, Thailand and Canada.

Guiding the communications of companies, governments and organizations effectively remain the skill of a select group of PR professionals, and this year we saw winners from Tin Man to FCB Inferno, Hope&Glory to Golin. These winners are some of the world’s top agencies and have been recognized for outstanding work in their respective categories at our inaugural awards festival.

Below, we round up the campaigns, teams, and talent that have been awarded in 2022.

Grand Prix, Social Purpose/PR For Good and Small Budget

Agency: Hope&Glory and Broadcast Revolution

Client: Bumble

Campaign: #CyberFlashingIsFlashing

Hope&Glory for Bumble

Find out more here.


Agency: The Romans

Client: Avast

Campaign: 2021 by George Orwell

Find out more here.

Most Effective Use of Content

Agency: Ketchum Brazil

Client: Janssen Brazil

Campaign: Listen to our Voices

listen to our voices

Find out more here.

Consumer Products or Services

Agency: The Romans

Client: OTO CBD

Campaign: Insomnia, The Drop Off

Find out more here.

Corporate Social Responsibility

Agency: FCB Inferno

Client: Virgin Group

Campaign: Dyslexic Thinking


Find out more here.

Not For Profit

Agency: Tin Man for

Client: Guide Dogs

Campaign: E-scooters: A Silent Menace

Crash test

Find out more here.

Most Effective Use of Data

Agency: Pretty Green

Client: Hasbro

Campaign: Nerf

Find out more here.

Best Integrated Campaign

Agency: Edelman

Client: Unilever Thailand | Dove

Campaign: #LetHerGrow

Find out more here.

Public Sector or Government

Agency: Stripe Communications

Client: Scottish Government

Campaign: Let’s Do Net Zero

Find out more here.


Agency: Tin Man

Client: Hilton

Campaign: Bone Appétit

Find out more here.

Travel, Leisure, Tourism and Sports

Agency: Seven Communications

Client: Plum Guide

Campaign: Tat Modern

Tat Modern

Find out more here.

Healthcare and Pharma

Agency: Cow

Client: Intimina

Campaign: The Wait

Find out more here.

Best Response to Change

Agency: One Green Bean

Client: Virgin Voyages

Campaign: Holy Ship! She’s here. Introducing Scarlet Lady

Virgin voyages

Find out more here.

Corporate PR

Agency: Cirkle

Client: Dreamies/Mars Petcare

Campaign: Life Partners

Dreamies petcare

Find out more here.

Automotive and Transport

Agency: Zulu Alpha Kilo

Client: Pfaff Harley-Davidson

Campaign: Tough Turban

Find out more here.

Fashion, Health and Beauty and Best PR cCmpaign for an International Client

Agency: Golin

Client: Asics

Campaign: Mind Race

Find out more here.

Internal Communication

Agency: Hill+Knowlton Strategies

Client: Volvo Cars

Campaign: Time To Take It

Find out more here.

Long-running and Retained PR Account

Agency: 10 Yetis Digital

Client: Hillarys

Campaign: Making blinds less boring through sexy PR

Find out more here.

Best use of Social Media

Agencies: PrettyGreen and Broadcast Revolution

Client: Snapchat

Campaign: Hidden Black Stories

Hidden Black Stories

Find out more here.

Effective Use of Creativity and Finance and Professional Services

Agency: BCW Stockholm

Client: Trygg-Hansa

Campaign: Marked for life

Find out more here.

Most Effective Use of Influencer Marketing

Agencies: Golin and Lola MullenLowe

Client: Persil

Campaign: Tag The Game

Find out more here.

Best Event, Stunt or Promotional Activation and Most Effective Use of Earned Media

Agency: The Romans

Client: Duolingo

Campaign: Translated Into Tartan

Find out more here.

Check out which of The Drum Awards are currently open for entry.

Modern Marketing Awards Case Studies The Drum PR Awards

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