By Amy Houston | Senior Reporter

February 24, 2023 | 3 min read

The ad is for the humanitarian aid organization Emergency and questions the kind of peace that people long for.

‘A Day of Peace’ follows a man who is the sole survivor of an apparent nuclear conflict. As he walks a lonely road, trying to find other humans, viewers take in the dire situation he finds himself in. Scavenging derelict buildings, the protagonist has to find food and shelter to survive, until the sun sets in preparation for another day of solitude.

Music for the film was written and composed by Enzo Casucci, with lyrics a collaborative effort between the musician and Ogilvy Italy's executive creative director Lavinia Francia.

“Men must eliminate war from history, or war will eliminate men from history,” said Emergency’s founder Gino Strada. “With this film, Emergency and Ogilvy want to remind us that in order to avoid this kind of peace, the only way is to abolish war, once and for all.”

The campaign comes exactly one year since Russia Invaded Ukraine, leaving thousands dead and millions displaced.

“We believe in the power of creativity making an impact on people’s lives,” added Giuseppe Mastromatteo, president and chief creative officer at Ogilvy Italy.

“It is a great pleasure for us to help Emergency pursue such a great ideal that unites us all. This collaboration has been giving birth to many projects that made us proud, allowed us to experiment with different languages and stories, and this time we’re happy to release this short film for a great cause.”


Creative agency: Ogilvy Italy

President and chief creative officer: Giuseppe Mastromatteo

Executive creative directors: Lavinia Francia, Francesco Basile

Client creative directors: Alberto Crignola, Nicolò Mondonico

Head of strategy: Luca Tapognani

Senior strategist: Silvia Tasso

Account supervisor: Consuelo Dionigi

Head of TV production: Sanam Bartoletti

Senior producer: Lorenzo Alaimo, Giulia Cattani

Head of social: Carola Bracci

Senior social media manager: Rodolfo Lombardi

Social media manager: Melanie Gemelli

Head of PR: Anna Esposito

Pr supervisor: Emanuele Palmieri


Production company: The Family

Executive producer: Lorenzo Ulivieri

Producer: Danielle Joujou

Regia: Igor Borghi

Director of photography: Emanuele Zarlenga

Production manager: Federico Luiselli

Montatore: Lorenzo Colugnati

Color: Giorgia Meacci

Post video: Band

Sound design e mix: D2D

Music: Enzo Casucci

Location manager: Alessandro Tesei

Scenografo: Mattia Federici

Stylist: Valentina Mezzani

Post producer: Barbara Calicchio

Leading actor: Angelo Spagnoletti

Campaign Photography

Photography: Ruggero Rosfer

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