By Audrey Kemp | Junior Reporter

February 27, 2023 | 4 min read

To incentivize gamers to become registered organ donors, Donate Life America is giving away a limited edition set of organ-containing gaming dice.

Starting today, gamers can go from tabletop and desktop champions to posthumous heroes, thanks to Donate Life America.

Donate Life, the nonprofit organization dedicated to providing more donated organs for the 100,000+ people waiting for transplants, today released a sweepstakes for all organ donors on its Instagram and YouTube pages.

The prize? A custom set of eight polyhedral gaming dice with tiny, hand-painted organs and tissues inside, called ‘The Healing Dice.’ From the lungs to the pancreas, each of the depicted organs can save and heal a life via deceased donation.

What’s more, The Martin Agency-created campaign is targeted towards an extremely passionate and imaginative group of people: gamers. By putting the dice amid esoteric ephemera like goblets, skulls and swords, the spot seeks to tap into the lore gamers often create during games with their hobbyist friends. For example, the eighth die, called ‘The Lifesaving Die,’ features an anatomical heart and reserved for ‘death saves,’ which gamers will recognize as key life and death moments in a game.

To enter to win, registered donors can visit between Monday, February 27 and Monday, March 27. Winners will be announced throughout March.


The Martin Agency

Neel Williams – Group Creative Director

Kate Placentra – Creative Director

Kim Nguyen – Creative Director

Nate James – Senior Designer

Mark Caasi – Studio Artist

Danny Robinson – Chief Creative Officer

Hannah Luse – Account Supervisor

Chris Mumford - President

Tasha Dean – Chief Revenue Officer

Anna Gilliam – Associate Print and Product Producer

Kim Zaninovich – Executive Digital Producer

Suzanne Wieringo - Associate Director, Business Affairs

Matt Kessler – Associate Director, Cultural Impact Communications

Elizabeth Matthews – Senior Project Manager

Heather Hartman – Senior Project Manager

Kelly Clow - Associate Director, Financial Affairs

Mariana Cotlear-Vega - Strategic Planning Director

Crux Scenica:

Joshua Bennett

Christinia Delli Santi

Big Secret:

Jason Lefton


Director – Brian Camp

Photographer – David Freeman

Production Director – Leslie Evers

Senior Producer – Amanda Ricks

Editor & Colorist – Will Rummel

Flame Artist – Paul Wiederholt

Flame Assistant – Armando DeMachi

Associate Director, Post Production – Katherine Leatherwood

Senior Post Producer – Christopher Frendo

Associate Director, Design & Motion – Josh Corliss

Content Creator, 3D / Motion – Jay Purrington

Content Creator, Motion – Andres Jimenez

Director of Animation Production – Joanna Recinos

Associate Director, Digital Lead – Angela Williams

Motion Producer – Jack Johnson

Head of Production – Kerry Ayers

Executive Producer – Brian Fox

One Pixel Off:

Clayton Partridge

Jen Paul

Ryan Hryciuk


Harry Janock

Kramer Huculak

Tom Paschetto

Melissa O’Brien

Margaret Hollister

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